The European Commission (EC) has launched its Sustainable Urban Mobility campaign, which represents a three-year initiative designed to support sustainable urban mobility campaigners in 31 countries. The central objective of the Sustainable Urban Mobility campaign is to promote the advantages of combining different modes of transportation, so its slogan invites people to “Do the Right Mix”. Activities began with the opening of a registration system to support outstanding actions that foster positive change in attitudes and behaviour. This campaign is linked to the European Mobility Week, which runs from September 16 to 22 every year and culminates in the “In Town Without My Car!” day.
A fund of EUR 500,000 is available to support actions demonstrating significant networking and multiplication effects at the local, regional and/or national, or even EU level. Individuals, non-commercial entities (schools, NGOs, public administrations, etc.) and commercial entities are eligible to apply for up to EUR 7,000 in financial support from the EC by participating in the campaign. Applicants may register their actions promoting sustainable urban mobility at http://www.dotherightmix.eu.
In addition, the campaign includes initiatives such as an award for European cities based on their sustainable urban mobility plans, coordinated awareness-raising activities and events in 31 participating countries: EU Member States, EEA Member States (Iceland, Liechtenstein and Norway) and Croatia. The campaign is managed by the Directorate-General for Mobility and Transport and funded through the Intelligent Energy Europe Programme – the EU’s support programme for non-technological actions in the field of energy efficiency and renewable energy sources.